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I've been lucky enough to work with a variety of clients, and I've learned something from every single one of them. In addition to my work, I make an effort to stay relevant in my field by regularly attending conferences and seminars, and that's how I'm able to make sure my clients get the best results in a constantly evolving digital world. 

Work Experience

2015 - 2017

FREELANCE WRITER

Independent Contractor

As a freelance writer, I provided content writing, editing, and consulting services across multiple channels for various clients including KPS Global, Women's Foodservice Forum, IRIO Mobile, Dex Media, and others. 

2012 - 2015

MARKETING WRITER

JDA Software

JDA, currently Blue Yonder, is an American software and consultancy company, providing supply chain management. I was hired to manage the internal and external promotions for JDA FOCUS, the company's annual user conference, and other events. In this role, I developed and implemented content for emails, brochures, landing pages, video scripts, surveys, mobile apps, onsite guides, social media, and more. In addition, I managed the JDA homepage promotions calendar. 

2007 - 2011

WEB CONTENT EDITOR

TM Advertising

Working solely on the American Airlines account, I was responsible for creating and launching AA.com content for AAdvantage, the company's frequent flyer program, and the Citi Bank program. In addition, I wrote articles for AAirmail, a monthly newsletter for customers, and managed the homepage promotions calendar to ensure content was relevant and fresh.

__PRESENT

2004 - 2007

WEB CONTENT MANAGER

First Horizon Bank

First Horizon is a bank that provides financial services in and around Tennessee. I was hired to develop and execute a content management process for all customer-facing websites. In addition, I created content for email campaigns, websites, print ads, brochures, and other collateral. Also, I managed usability testing of the banking and mortgage sites, resulting in Top 10 Bank Website awards for both. 

__PRESENT

Education

1989 - 1994

TEXAS STATE UNIVERSITY

Bachelor or Arts in Sociology, Minor in Psychology

Areas of Expertise

  • 23 years of experience in writing and editing for digital and print. 

  • Strong knowledge of writing for SEO.

  • Expert knowledge of AP Stylebook.

  • 25 years of experience in B2B and B2C marketing.

  • Proficient in Microsoft Office, Adobe Workfront, WordPress, SharePoint, and Marekto.

  • Excellent research skills. 

2017 - Present
2017 - Present

COPYWRITER

Thomson Reuters

Thomson Reuters is one of the world's most trusted providers of answers, helping professionals make confident decisions and run better businesses. My role is to create marketing content and creative concepts across various business lines and mediums including print and digital ads, product brochures and slicks, case studies, white papers, infographics, blog posts, and social media. In addition, I act as a brand steward to ensure the Thomson Reuters brand is correctly applied visually and verbally across our communications and experiences. 

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