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Talented senior-level copywriter with 23 years of experience developing creative concepts and ideas to diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning, and content development, utilizing superior writing and research skills to effectively target a wide range of audiences. 

Work Experience

2015 - 2017

FREELANCE WRITER

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Robert Half

  • Consulted approximately 8 clients on their content needs and proposed optimal solutions.

  • Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.

  • Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.

  • Organized material to research and complete writing tasks.

  • Ghostwrote articles for different clients in foodservice, tech, and information industries, incorporating relevant SEO terms and interlinking.

2012 - 2015

MARKETING WRITER

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JDA Software

  • Managed internal and external promotions for annual user conference, resulting in 20% increase in attendance over three years.

  • Developed and implemented content for digital and print collateral.

  • Demonstrated leadership skills in managing projects from concept to completion.

  • Conducted A/B testing of direct mail pieces and landing pages.

  • Developed and managed content calendar to meet deadlines and engagement goals.

2007 - 2011

WEB CONTENT EDITOR

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TM Advertising

  • Created and launched AA.com content for American Airlines' frequent flyer and Citi Bank programs.

  • Contributed 4 articles per month for customer email newsletter.

  • Managed homepage promotions calendar to ensure content was fresh.

  • Reviewed web content for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.

  • Collaborated with designers and developers to implement homepage banners and landing pages.

2004 - 2007

WEB CONTENT MANAGER

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First Horizon Bank

  • Developed and implemented content management process for all customer-facing websites.

  • Crafted content for email campaigns, websites, print ads, brochures, and other collateral.

  • Managed usability testing of banking and mortgage sites, resulting in Top 10 Bank Website awards for both.

  • Maintained content marketing calendar to schedule creation and delivery deadlines.

  • Collaborated with marketing and design teams to develop and plan site content, layout, and style.

Education

1989 - 1994

TEXAS STATE UNIVERSITY

Bachelor or Arts in Sociology, Minor in Psychology

Areas of Expertise

  • Copywriting, content writing, editing, and proofreading for digital and print.

  • Strong knowledge of writing for SEO.

  • 25 years in B2B and B2C marketing.

  • Proficient in Microsoft Office, Adobe Workfront, WordPress, SharePoint, and Marketo.

  • Excellent research skills.

  • Expert knowledge of APA Style.

COPYWRITER

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Thomson Reuters

2017 - 2023

  • Develop and pitch 2-3 creative concepts per quarter to internal clients across various segments.

  • Create concise, eye-catching headlines and copy on legal and tax and accounting topics.

  • Write advertising copy for online content, adhering to employers' overarching brand identity and personality.

  • Follow established brand guidelines to maintain style quality and consistency in produced content.

  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.

  • Edited and proofread content to confirm proper grammar, quality, and consistency with AP style.

  • Researched industry-related topics by performing interviews and combing online sources.

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